In the Wednesday Meeting section of Investor Magazine, Nguyen Dinh Tung, CEO of Vina T&T Group and Vice Chairman of the Vietnam Fruit and Vegetable Association, shared valuable insights into his entrepreneurial journey and key turning points in bringing Vietnamese fruits to the global market.
From Small-Scale Exports to Global Success
In the early 2010s, Nguyễn Đình Tùng recognized Vietnam’s vast potential in the fruit industry, which was largely dependent on unofficial quota at the time. Over the years, Vina T&T Group has successfully expanded into major international markets through official quota.

Key Highlights of the Export Market
2024: A Breakthrough Year
Vietnam’s fruit and vegetable exports reached $7.1 billion, the highest on record. An increasing number of fruit varieties have gained official export approval, opening new opportunities for businesses.
U.S. Import Tax Policy: Challenges and Opportunities
Vina T&T Group is closely monitoring recent policy changes in U.S. import taxes to proactively adapt. While Vietnamese fruit exports to the U.S. remain unaffected for now, the company has developed contingency strategies to mitigate potential risks, ensuring stability and sustainable growth.
2025 Growth Projections: Exports Could Reach $8.5 Billion
Industry experts predict that Vietnam’s fruit and vegetable exports could surge to $8 - 8.5 billion by 2025. Durian continues to dominate as a key export, with particularly strong potential in China, Japan, and South Korea.

Amid global market fluctuations, Vietnam’s fruit industry remains on a strong growth trajectory, further solidifying its position on the world export map.